Dialogue, Tissot President, Francois - Tim Mr.

The world-renowned watch brand Tissot has over 150 years of history, its design and quality in a leading position in the watch industry. And Tissot's global president, Francois - DIMPLE Mr. Mr. (Fran oisThiébaud), held in 2011, the Basel Watch Fair, and the Tissot brand in China's future development direction and strategy, carried out a very pleasant conversation .Tissot Global CEO Francois - Tim Mr.
I: how do you think of the 2011 Basel Watch Fair?
Francois - Tim: I believe the 2011 Basel Watch Fair will be the most successful session. First, the Basel Watch Fair is the largest and most unique watches Jewellery Show. Secondly, in 2010 the Swiss watch industry sales in the second good year, good sales in the first three months of 2011 also indicates that this year will be the biggest year for Swiss watch exports.
I: how do you view the watch industry trends?

Francois - DIMPLE: from the design point of view, the large dial design trend is still significant.But also there have been some of the dial is very small. This year, we will introduce more mechanical men and women in the table using the new dial design.

I: more and more watch brand presence in China, an increasingly competitive market promotion will be increasingly important, whether you agree with this?

Francois - DIMPLE: Indeed, many well-known Swiss watch brands are or want to be able to enter the Chinese market today. The competition is undoubtedly very intense, prompting, or force each brand to increase its marketing efforts.
I: how do you define the the Tissot target customer groups?

Francois - DIMPLE: Our goal is to make the new Tissot customers to recognize the the Tissot long tradition Tissot is the best of Swiss watch brands, today, Tissot also been passed to the customer it innovative ideas, creative design, innovative display the spokesman of the environment and innovative way to promote (we have three Chinese spokesmen). The spirit of innovation and our tradition of Swiss watchmaking experience firmly combined. These will undoubtedly increase the confidence of our target customer, so that they not only become the customers of Tissot, Tissot's Brand Ambassador.

I: Tissot sales volume in China has been a leading position. Tissot sales in the next few years whether there will be a faster growth do you think?

Francois - DIMPLE: all sales of traditional Swiss watchmaking brand Tissot is the number-one selling brand; global Swiss watch exports brand. Tissot sales in China, ranking and sales in Switzerland. Tissot in the past 15 years every year to maintain growth, even in areas such as the 2009 economy is very difficult stage.

I: Can you talk about the future Tissot development strategy in the Chinese market?

Francois - DIMPLE: We will continue to develop Tissot business in China, to expand the quality of the retail network, to open in major cities in the Tissot store, and create the image of high quality shops.

I: Do you consider that in the future marketing strategy, more emphasis on Tissot's fashion sense?

Francois - DIMPLE: I think you must know that Tissot has been strongly pass it the active participation of the time in the field in a number of sporting events such as basketball, cycling, ice hockey, the MotoGP (World Championship). In the world there are many athletes spokesperson. In addition, for the Chinese market, we specify the timing of the CBA official, but also to provide timing for the sessions of the Asian Games. Our spokesperson in the Chinese world, the Olympic fencing champion Zhong Man, there are two actors S (Barbie Hsu) and Huang Xiaoming.

I: Tissot 2011 will mainly introduce what kind of product?

Francois - DIMPLE: first a touch screen watches, Tissot T-TOUCH in 1999 than the iPad, 10 years earlier. Since then, we began the development of different touch screen watch, such as Teng-chi series, latent wisdom series, launched last year, Air Chi series. This year, we will launch the series with 11 features competing intellectual touch table mirror that is able to manipulate simple. King-chi series using cutting-edge technology and stylish design, the timing for many sports. The new King-chi series, a spokesperson Tony for us? Parker (NBA basketball player) is designed to launch the 2011 limited edition. Through this new touch screen watch, believe that we can practice their commitment to innovation.
The same time, we also launched a series of G15.516 movement Junya analog calendar function. This is a new movement, Tissot is also the first calendar analog watch. Its calendar function in the 21st century, accurate operation, even in leap year, without adjustments.